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By: Jigney Bhachech

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Tuesday, 9-Apr-2013 12:56 Email | Share | | Bookmark
Why is SEO Friendly Content Important for the Website?

You may have surely come across websites which contain outdated or plain and boring content and you may have also enjoyed the websites with just graphics and no content at all. Well, it’s a surprising fact that the website with copied content and the website with no content at all signifies the same thing before search engines. These both websites lack the most important component which is the soul of any website and that is the unique content. The unique content is the lifeblood of a website which is very much necessary for its success. There are many websites online which unfortunately lack SEO friendly content as they are not exactly aware about its importance. Here, we will discuss about what is SEO friendly content and how it can help in making your website achieve high ranking in search engines.

What is SEO Friendly Content?

SEO friendly content is also termed as search engine friendly content. Gone are the days when the search engine friendly content was considered as the content containing keyword phrases which are high in search volume. Now, SEO friendly content is that content which users find interesting to read, is grammatically correct and free of any spelling errors. In other words, Writing SEO friendly content is about writing viewable text in such a technique that users find it interesting to read and at the same time contains the keywords in the right proportion in order to rank your website on top positions in SERPs. Thus, SEO friendly content should meet the below mentioned criteria:-

    The content should be original and not copied from any other website.

    The content should contain keywords in right proportion.

    The content should be grammatically correct and should not have any spelling mistakes.

    The content should be informative.

    The content should be interesting for the website visitors.

    The content should be easy to understand.

Significance of SEO Friendly Content

    To enable your website to rank on top positions, you need to have original content on your website instead of having plain pages. SEO friendly content on the website can boost SEO strategy for the website containing on-page and off-page optimization efforts which are implemented for the purpose of attaining high rankings.

    The original content on the website usually brings more organic traffic as the search engines also give importance to those websites which contain original content. Thus, you need not worry if your website is not popular but is having SEO friendly content. If you are having quality content on your website, it means that you are competing with the professional companies who believe in maintaining high standards as far as business website is concerned. Thus, it is very much important to focus on quality content for your website in order to rank it higher in search engines.

    In a SEO strategy, articles stuffed with keywords can be just useless. It would be wise to go for a SEO campaign which includes ethical SEO strategies and original content on the website. After all, attractive graphics and images may enhance the look of your website but if there are no visitors, then the appealing look of the website is of no use. If there is quality content in your website, the search engines may give importance to your website and rank it on top position which can bring more traffic to your website. Moreover, if the visitors find your content excellent, they keep on visiting your website repeatedly.

    Basically, a search engine crawler, while visiting your website, compares the content on your website with other websites on the internet. If the content on your website is copied, then the search engine crawler can easily detect it and may not give importance to your website. Thus, if would be advisable to write original content. It is actually, useless to have too many pages with similar content as duplicate content can get your website penalized.

    The most popular search engine like Google has always shown preference towards authentic content. It is a well known fact that Google keeps on coming up with changes in its algorithm and due to that it may penalize the website. Moreover, the visitors on your website also look for unique content as well as genuine information.

    Last but not the least, the content should be original and easy to understand on the website so that more and more visitors are attracted towards it. The SEO friendly content if not easy to understand by the users can drive your visitors away. Thus, if you want your business to succeed, just make sure that the content on your website is unique, informative and simple to read.

This article has been taken from Source : http://www.webmasterindia.com/blog/why-is-seo-friendly-content-important-for-the-success-of-a-website/

Monday, 8-Apr-2013 09:32 Email | Share | | Bookmark
SEO or PPC – Which Internet Marketing Strategy to Choose for you

Both SEO and PPC are effective internet marketing strategies which can bring more traffic to your website. Your website gets visibility in search engines through SEO and PPC. The only difference between both of them is that SEO helps in getting ranking in organic results whereas, PPC helps in getting ranking in paid results. In Google, when a user searches for a product, service or information, Google gives a list of websites on the left side as well as right side. The websites listed on left side are known as organic results or natural results as well as websites listed on right side are known as paid listings. Through PPC also known as Google Adwords, ranking on top position can be achieved through search engine marketing efforts and organic listing can be achieved through search engine optimization techniques.

Difference Between SEO and PPC

    When compared to PPC, the biggest advantage of SEO is that you don’t have to pay for a click on your website link listed in organic results.

    SEO is a long term process, but once you have achieved high ranking in Google, you can enjoy this position for a longer period of time. Whereas, in PPC you have to keep on adding bid in order to stay on top position.

    There is a natural tendency in visitors to pay more attention on organic results, than on paid listings and so there is a heavy traffic through natural results than from PPC advertisements.

    PPC can be a very good internet marketing strategy if a website is new and requires quick results for a great start. To get brand recognition quickly, search engine marketing can help in a better manner than SEO.

    As you know, PPC is a paid strategy. The more you bid on the keywords, the higher rank you get in paid listing. This is not the case with SEO as you need to have high quality content on the website and submit your website in relevant and high PR directories in order to get high ranking in organic search.

    Managing a PPC campaign requires proper knowledge relating to keywords competition and promptness in changing bids on keywords whenever required. Whereas, implementing effective SEO efforts require experience, skills and knowledge of effective SEO techniques required to rank a website on top position in SERPs.

Now, when you know the difference between search engine optimization and PPC, you can now easily select an internet marketing strategy as per your requirements. If you are looking forward to promoting a short term project on Google, then you can place a PPC campaign for it. But, if you need long term results, then nothing can be better than SEO. In PPC, you can just turn off your advertising campaign as soon as your goal has been achieved but in SEO you keep on reaping benefits for a long time once you have established your position. To achieve success in SEO one requires to have patience as it is slow but beneficial process. You can also opt for both internet marketing strategies, if you don’t want to wait until your website gets benefit from organic listing. Once your website gets listed in natural listings of Google, you can remove your PPC campaign and sit back and enjoy lot many visitors without spending on PPC campaign.

This article has been taken from Source : http://www.webmasterindia.com/blog/seo-or-ppc-which-internet-marketing-strategy-to-choose-for-your-website/

Thursday, 4-Apr-2013 03:06 Email | Share | | Bookmark
Search Engine Optimization (SEO) – Best online website promotion

Many companies decided to expand their activity over the internet, offering both services and products to customers world-wide. However, internet marketing is a key which must be taken advantage of, even when you run an online business. Therefore, the best solution to promote a brand, drive in excellent and massive traffic to convert into sales of your products/services and be in the top Search Engines, is represented by the SEO process. Special directories are the virtual get together point between the company and a chosen contractor for this job. Although numerous companies pride themselves with a powerful SEO strategy, it turns out that results are beneath expectations, sometimes even harming the website in question. As many of you are already aware of, there are multiple ways of performing Optimization, such as White Hat, Black Hat and Grey Hat. Companies promise to offer only Search Engine friendly techniques, but if that were true, Google wouldn’t have declared war to unethical back links, which eventually caused major drops in rankings. Thus, before jumping into hiring the cheapest SEO contractor, please take several notes of the following suggestions and veritable information to rely on, when interviewing the selected company for Search Engine Optimization plans for your website.

Requirements and results of Search Engine Optimization

The major goal of a SEO strategy is to increase the online marketing exposure of a website and create a positive brand awareness of the online company. Once a trustworthy reputation is in stake, the traffic will absolutely increase, which means the client portfolio will expand, a factor which leads to a complete streamline for the entire business. Profitability will constantly raise, along with monthly traffic and rankings. For this matter, we can discuss two types of Search Engine Optimization. The On-Site part refers to an accurate Keyword Research for finding those key phrases or long tail words relevant for the business and ideally middle-competitive, to build a genuine, real and flawless Content Writing on. Keywords are very important in both the On-Page and Off-Site Optimizations, because they are the anchor texts used for building relevant links to drive in traffic back to the website. But for completing the first Optimization part, a relevant Market and Competitor analysis must be done. Furthermore, no matter if the website was recently launched or it has some years in the search engine indexed files, the optimization company must handle carefully all meta tags, meta descriptions and also the meta titles to make them relevant for the entire website content.

Accurate Google Optimization, in accordance with the latest Panda & Penguin updates

However, the latest Google updates from December 2012 had to be done, due to unethical, also called Black Hat and Grey hat link building strategies. The Panda and Penguin plug ins took care of website who were ranking high on top results due to inadequate back links, may them be broken links, redirected links, back links from closed websites or from harmful domains. Also, the latest updates took care of websites poor in grammar content. Therefore, when asking for a Google Optimization, make sure the chosen contractor uses techniques for Google friendly Search Engine Optimization. All links must come from relevant domains, with PR 3 or higher and these have to be visible, readable and also index-able. Any links from porn or gambling sites will automatically alter the rankings of your website. Submissions on a large variety of Directories is another efficient strategy, even when talking about Yahoo Optimization or campaigns for other top search engines. Ask for complete Web 2.0 strategies when evaluating a SEO strategy. Organic solutions imply low costs, thus finding a reliable contractor gives you the opportunity to build a long-term partnership, because the Google, Yahoo or Bing Optimization for top rankings is not a process to be accomplished within a month. You may want to submit your website to high PR, to quickly boost your SERP (Search Engine Rank Page), but finding domains with high Page Rankings to contact and pay for links, is an action Google does not approve with. Thus, take the Google Optimization – as well as the one for the rest Search Engines, one step at a time and expect monthly positive results through the Organic legitimate and relevant ways.

Features of a White-Hat SEO strategy – what to expect from contractors

Link Building is a process which should include only do-follow one-way links, from different IP classes and of course manually submitted. Using special tools to generate multiple links, all submitted to the same domains leads to Spam actions and eventually you’ll be rewarded with a ban from Google and the rest top search engines. Google AdWords is another plus when deciding to promote your website on the first search engine from all over the world. Pay per click campaigns also generate some traffic for themselves, but these are more expensive to use. Generally people opt strictly for the Organic Yahoo, Google or Bing Optimization, because it is much cheaper, more productive and it allows you to monitor the Optimization process through monthly results. You shouldn’t worry too much about potential problems you might encounter when designing a new website. The updates are meant to bring SEO to a step forward in 2013. We are talking about a massive clean-up within all search engines, so that people looking for specific information will not be disappointed again. If you’ve been using unethical method for ranking your site, now you’ll have to wait a while until the White-hat strategies will bring you to the top rankings you used to be positioned. Apart from an attractive design and an easy to use interface of your website, you should also minimize the use of add-ons, plugins and also frameworks. Another very useful tip you should remind when developing a SEO strategy, is that apart from creating a site map, you should ask for local promotion of your website. You first of all have to be interested in driving traffic from your local targeted niche of clients, because it’s the easiest one to convert in sales, then go for the international optimization.

In a nutshell, you should be expecting for the Yahoo Optimization to take some time. Trustworthy companies will ask for a six months period to bring your website on top and help you dominate the search results. In the wide area of Search Engine marketing, we can also include the Social Media Campaigns, referring to the creation of social network accounts, an adequate maintenance and constant monitor, to add more traffic to your website. Optimization is the best online method to market your business and be successful at it. But do take notes of all the aforementioned tips and tricks, because any usage of unethical, spamming strategies will lead to harmful effects upon your website.

This article has been taken from Source : http://www.webmasterindia.com/blog/search-engine-optimization-seo-best-online-website-promotion-for-the-year-2013/

Wednesday, 3-Apr-2013 01:02 Email | Share | | Bookmark
Responsive Web Design Idea

Responsive Web Design

Traditionally, website design was simple. This is because it was meant to run on just one platform; the computer. However innovation has complicated this process due to the number of devices available in the market. Nowadays there is need to design a website that will be supported effortlessly by the range of devices. This is where the responsive website design technique comes in.

This website design technique aims at producing a website which can adapt to all the devices that are used to access the internet. Currently the web browsing has become a necessity rather than just a leisure activity. More people are using the internet for shopping, reading news and even conducting business. This increase in use of the internet has led to an increase in gadgets that can access the internet.

Lately there has been a massive move from the normal size laptop to the tablet computers. This calls for tablet compatible websites. Also more people are using smart phones to access the web. Therefore any website that is designed should be able to adapt across this devices. Responsive website design uses a technique known as media query to detect the size of the screen and resolutions being used by the client. Once that has been detected then the website re-sizes automatically to fit into the screen without distorting the content or the accessories such as the scroll bars.

This kind of website design has become a necessity because of the changing needs of web information consumers. The major advantage of this technique is cost reduction. This is due to the fact that an organization of business is able to construct one website that will effortlessly on all devices regardless of their screen sizes.

This is unlike the traditional web design, where people who wanted to communicate information over the internet were required to have two websites:

One a standard website for the PC

A mobile compatible website.

This is because information on the PC website gets distorted when accessed using a mobile device due to the difference in screen size. The responsive design overcomes this hurdle and cut down the cost while at the same time offers quality information to users regardless of their platforms.

Responsive website design has a positive effect on the search engine optimization. Traditionally, the mobile website was contained in a sub domain and all links in it had to be rerouted to access the content. This is not the case while using the responsive technique; all it does is to re-size the main website to adapt to different screens. This technique does not affect the ranking of the websites in the search engine unlike its predecessor.

This technique also comes in handy in aiding the process of leaning the art of web designing. Traditionally, this has been a daunting task since the websites were rigid. However, the tutorials accompanied by this flexibility make learning web design much easier.

The responsive website design is the future of website development. The benefit that comes with it makes it a top consideration while developing a corporate or even individual website.

This article has been taken from Source : http://www.webmasterindia.com/blog/responsive-web-design-idea-it-is-right-time-to-upgrade-your-existing-website-to-responsive-website/

Tuesday, 2-Apr-2013 03:28 Email | Share | | Bookmark
Social Media Marketing Idea – How to Use Facebook Smartly

How to Use Facebook Smartly for Your Company Business

In the early days, we used to spend a lot of time with our friends by directly talking to them, and by playing with them outdoors. Later on many people started interacting with each other for several hours, through the telephone. And now a large number of individuals communicate with all the associated persons through the internet, using various social networking sites that include Facebook. In fact, Facebook is now considered as the foremost social networking website. After registering on this site, users can create a personal profile, and then add other users as friends, and start exchanging messages. A user can build their profile by including photos, listing personal interests, adding contact details, and other personal information. Users are allowed to converse with their friends and any other user via private or public messages, and also through chats. They may even create and join interest groups and also like pages of other Facebook users.

Facebook Marketing

One of the main factors that help to develop an organization is their popularity in the market. Today, Facebook has made a tremendous impact on the social life and activities of both men and women throughout the world. Actually it is also regarded as the most preferred social networking site in numerous English speaking countries. Moreover, in this digital era a Facebook user can constantly remain in touch with their friends, family, relatives and other associates across the globe; as long as the internet is accessible, and the mobile phones are available. Thus Facebook basically helps to unite people with common interests and similar thoughts, through groups and Facebook pages. Actually an average user generally utilizes Facebook for personal communications. However, there is a growing tendency amongst many people to use Facebook for advancing their business. This is due to the fact that social networking sites also enable you to grow your business. Hence Facebook pages are now created by several companies for advertising their products or services.

Facebook Pages ( Facebook Business Page )

Facebook is an effective way to develop relationships with your customers, create your business identity, and also increase your brand loyalty. Following are the suggestions for using Facebook in order to promote your business. First of all you should have separate pages for your business and personal use. A business page must include your company name and should focus on the product or service of the organization. Secondly you should always add professional-looking photographs in your Facebook business page for reliability and branding purposes. Further, you should build relationships and converse with your following, in order to help them and let them know about yourself. Later on when the concerned people want to purchase a product or service that is offered by your company; they are likely to always contact you, since they already know you. Besides this you should add a link to your Facebook pages from your business website, and also post a brief description of articles that may interest your readers. Hence, you can use Facebook smartly for promoting your company business. To know more about Facebook page design, click here.

This article has been taken from Source : http://www.webmasterindia.com/blog/facebook-marketing/

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